Jim Millman, founder and CEO of Incuvate, previously founded and built Millsport Inc. into a leading sports marketing consultancy, highlighted by an unmatched industry record of long-term client and customer retention; and a successful sale of the company to the Omnicom Group in 2004.

His accomplishments include the development and agency management of marketing partnerships, sponsorships and premier customer entertainment events between leading sports event properties like the Olympic Games, PGA Tour, NFL, NCAA and NASCAR, with such blue chip clients as Visa, PepsiCo, GTE/Verizon, NBC Sports, Frito-Lay, Sunoco, Reebok, 3M, International Paper Co., American Airlines, ATT and Exxon-Mobil, among many others.

Millsport also created highly successful special events and original sports programming, including the Pepsi All-Star Softball Game and the NFL’s Fastest Man.

His other experience includes leading USA Boxing as CEO; Launching and leading a new Event Sponsorship Department for National Cinemedia; Business Development work with major colleges and universities in conjunction with an “Alumni Row” hospitality program at the 2020 US Open Golf Championships; authoring “The Adventures of Millsport”; and pursuing new entertainment ventures in Live, Children’s Programming and original television and motion picture content.